If you are looking for a small giveaway item for your business or club, we are the place. Many items are done here in our shop, like hats and can wraps. But some items need to be printed at the factory, like pens, wine glasses and cups. With our vast connection to the industry, we can get the best service and price.
About Ad Specialties (aka Promotional Products):
Ad Specialties (Advertising Specialties), also known as promotional products, is a term that describes an extremely wide range of products with one thing in common: personalization. Anything that is decorated in a manner designed to promote anything may be considered an ad specialty item. However, the most commonly accepted understanding of ad specialties is printed goods such as cups, mugs, keychains, etc. that companies give away in the hopes of creating brand awareness. The following paragraphs, from Wikipedia, give more definition.
Almost anything can be branded with a company's name or logo and used for promotion. Common items include t-shirts, caps, keychains, posters, bumper stickers, pens, mugs, or mouse pads. The largest product category for promotional products is wearable items, which make up more than 30% of the total.
Brand awareness is the most common use for promotional items at 12.59%. Other objectives that marketers use promotional items to facilitate include employee relations and events, tradeshow traffic-building, public relations, new customer generation, dealer and distributor programs, new product introductions, employee service awards, not-for-profit programs, internal incentive programs, safety education, customer referrals, and marketing research.
Promotional items are also used in politics to promote candidates and causes.
Promotional items as a tool for non-commercial organizations, such as schools and charities are often used as a part of fund raising and awareness-raising campaigns. A prominent example was
thelivestrong wristband, used to promote cancer awareness and raise funds to support cancer survivorship programs and research.